Africa’s creative industries offer enormous potential for boosting employment and economic growth for the entire continent (Fashionomics, AfDB, 2016). For example, after agriculture, the creative industries are the second sector where jobs are created.
The sector has a large share of women and young people. Approaching the opportunities in the sector, the AfDB encourages governments and the private sector to support micro, small and medium-sized enterprises (MSMEs) and value chain development.
The industry encompasses creative entrepreneurs in advertising, marketing, architecture, crafts, creative hubs, design (product, graphical, interior, etc.), digital media, gaming, fashion, film, TV and radio, performing arts, publishing and literature, museums, galleries and libraries, music, and visual arts and photography and etc.
Like most sectors, the creative industries have been affected by Covid-19, but in many ways it is thriving – people are still making music, designing, writing, dancing, playing, singing, sewing and filming. Enabling people to upgrade their skill sets and creative approaches will help them navigate the challenges of this time and even thrive despite of it.
Plan for 2022-2023
Develop a marketing strategy and sales plan for these water pumps in Sierra Leone.
Research and develop an action plan for capacity building for professionals in the creative sector (technical training, business management for micro, small and medium enterprises, MSMEs).
c. Develop channel building for the creative sector (domestic marketing and sales, logistics and international marketing and exports).
